Wyniki wyszukiwania

1

Selection of tractors for a given farm

100%

Izdebski W., Skudlarski J.

Annals of Warsaw Agricultural University. Agriculture

|

2002

|

nr 42 Agric.Eng.

17-23

2

The role of brand in quality assessment on the example of sensory evaluation of coffee

100%

Turek P.

Towaroznawcze Problemy Jakości. Polskie Towarzystwo Towaroznawcze

|

2018

|

nr 3

3

Luxury hotel brand as the contributor to the place marketing

86%

Belyakova N.

Handel Wewnętrzny

|

2018

|

tom 64

|

nr 4 t.2

Purpose: The luxury segment plays a significant role in the tourism industry in general and in the hotel business in particular. The paper is devoted to the review of the trends determining the development of the top hotel segment in aspects of place marketing. Design/methodology/approach is a combination of interviews to elicit responses from the selected luxury hotels. A typology of different hotel brands’ approaches to place branding was prepared on the basis of the survey data. Findings: The main findings are that the luxury hotel brands are on the cutting edge of taking into account place marketing items in the brand strategy framework; luxury segment remains the most stable part of hospitality industry; qualitative increase of tourist flow could contribute to GDP more than quantitative growth. Social implications: The article shows the evolution from separate promotion of the hotels’ and place brands to their natural win-win co-branding; traces effects of such long-life cross-promotion. Originality/value: The paper shows different points of coincidence of business (hotels’ brands) and non-profit/state (place brands) strategies at the area of destination promotion.

4

Focus on destination brand attachment - the perspectives and implications

86%

Florek M.

Handel Wewnętrzny

|

2018

|

tom 64

|

nr 4 t.2

The aim of the paper is to analyse different perspectives of place brand attachment derived from marketing, psychology, and brand equity in order to fully understand the meaning and role attachment plays in place branding. The author conducts a systematic review of the possible perspectives of place attachment together with the methodological approaches and findings of respective researches. The presented research results suggest that place attachment should be understood from several angles as each adds important insight into the subject. In addition, attachment best reflects destination brand equity and it is its most important source. Therefore, destination managers should devote more attention to brand attachment, applying to this end relevant strategies and tools.

5

Building a brand and brand management strategies for market success

86%

Staniszewska J.

Intercathedra

|

2015

|

tom 31

|

nr 1

The importance of the brand is high, due to the need to differentiate the company’s own products from the products of its competitors. Currently, the significance of brand awareness is widespread and this is the reason why many products are accompanied by a sign and this allows to distinguish products from competitive products and services. The brand is an important element of the product, because it protects the unique features of the products against copying and imitation, even when the competing products have similar functional properties. A strong, recognizable brand is useful for gaining a group of loyal customers and thus achieving a sustainable position in the market. When building the brand, it is important to know the mechanisms for the creation of brand names and logos and the brand management strategies.

6

Integration on the branded beef product-line

86%

Villanyi L., Peter B., Toth T., Nagy H.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

|

2002

|

tom 04

|

nr 3

Branded beef products are more and more sought in Europe. There have been attempts to spread and introduce branded meat in Hungary primarily on swine market. According to market forecasts, beef consumption is going to rise and its share in food consumption is going to have more significance. Beef is more prockly product than swine or poultry, EU requirements are also more strict, the registration system is well-organized and controlled.

7

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

Assessment of the brand experience effect on the gender dimension of the brand personality on the example of Dior

86%

Bahjat D. F., Wali A. I.

Wiadomości Statystyczne

|

2022

|

tom 67

|

nr 01

8

The authenticity of the selected coffee brands available on Tricity market

86%

Dmowski P., Smiechowska M., Pawlowska S.

Towaroznawcze Problemy Jakości. Polskie Towarzystwo Towaroznawcze

|

2018

|

nr 3

9

Przywiazanie do marki a wartosci indywidualne konsumentow

86%

Domurat A.

Marketing i Rynek

|

2000

|

tom 07

|

nr 03

8-15

10

A method for selection of tractors and their makes for the farms

72%

Izdebski W., Skudlarski J.

Annals of Warsaw Agricultural University. Agriculture

|

2002

|

nr 42 Agric.Eng.

11-16

11

Wymiary personifikacji marek

72%

Gorbaniuk O., Ostrowska K.

Marketing i Rynek

|

2008

|

tom 15

|

nr 10

12

Gamification and contests as marketing communication tools of confectionery brands

72%

Wozniakowski M.

Handel Wewnętrzny

|

2018

|

tom 64

|

nr 4 t.2

The Polish confectionary market is estimated to be worth 13 billion zlotys. Over 90 percent of Poles admit to buying sweets. For most consumers, they are a constant element of their diet. The confectionary market in Poland is characterised by fragmentation. In the face of such strong competition and the number of consumers, the owners of confectionary brands are forced to seek clients. At the same time, consumers are growing bored with traditional forms of marketing communication. This is counteracted with innovative forms of communication, which engage the consumer in a covert way, such as gamification and competitions. The aim of the article is to present various forms of using games and consumer contests in marketing communication with consumers of confectionery brands. The theoretical considerations were based on the subject literature. The empirical part presents examples of practical implementations of the discussed tools. The main part is a case study describing a gamification project implemented for the purposes of promoting the Milka brand.

13

Wplyw wizerunku marki na postrzeganie cech jej uzytkownika

72%

Kozak A., Gozik A., Trojanowska A.

Marketing i Rynek

|

2006

|

tom 13

|

nr 02

21-25

14

Marki handlowe w Polsce

72%

Klosiewicz U.

Marketing i Rynek

|

2000

|

tom 07

|

nr 06

25-29

15

Budowa lojalnosci wzgledem marki na rynku dobr przemyslowych

72%

Waskowski Z.

Marketing i Rynek

|

2001

|

tom 08

|

nr 03

17-23

16

Bodzce seksualne w reklamie a zapamietywanie marki

72%

Giger J. C., Domaradzka E., Majkowska A., Pochwatko G.

Marketing i Rynek

|

2007

|

tom 14

|

nr 05

35-38

17

Consumers’ acceptability of local rice brands in Nigeria. Which marketing functions really matter?

72%

Obih U., Baiyegunhi L.

Journal of Agribusiness and Rural Development

|

2018

|

nr 2[48]

18

Metody pomiaru wizerunku marki

72%

Razmus W.

Marketing i Rynek

|

2010

|

tom 17

|

nr 06

10-15

19

Globalizacja marki - nowe wyzwania marketingowe

72%

Domanski T.

Marketing i Rynek

|

2001

|

tom 08

|

nr 01

7-12

20

Lojalnosc klientow - historia czy wspolczesnosc marketingu?

58%

Siemieniako D.

Marketing i Rynek

|

2010

|

tom 17

|

nr 05

15-21

Ograniczanie wyników

Selection of tractors for a given farm

The role of brand in quality assessment on the example of sensory evaluation of coffee

Luxury hotel brand as the contributor to the place marketing

Focus on destination brand attachment - the perspectives and implications

Building a brand and brand management strategies for market success

Integration on the branded beef product-line

Assessment of the brand experience effect on the gender dimension of the brand personality on the example of Dior

The authenticity of the selected coffee brands available on Tricity market

Przywiazanie do marki a wartosci indywidualne konsumentow

A method for selection of tractors and their makes for the farms

Wymiary personifikacji marek

Gamification and contests as marketing communication tools of confectionery brands

Wplyw wizerunku marki na postrzeganie cech jej uzytkownika

Marki handlowe w Polsce

Budowa lojalnosci wzgledem marki na rynku dobr przemyslowych

Bodzce seksualne w reklamie a zapamietywanie marki