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Studies conducted among 1417 rural tourist accommodation facilities in Poland have shown that 966 of them have names for their service. Created names most often correspond to the profile of the business. A total of 130 objects specifically suggested that their product is the agritourism, using less sophisticated terms: agritourism, agritourism farm, gite, or expanding it by an additional element, usually referring to the owner’s name or surname, plants (clover) or the location of the facility (e.g. in a valley or on a peninsula). There were also names of rural tourism facilities which suggested surroundings of the homestead („Kraina trzech stawów”) or accentuated its regional affiliation („Czar Roztocza”). Owners often used their names to promote the tourism product for example: „U Basi”, U Zochy”, „U Kazika” or „U Kowalskich”. They were not innovative, as in the case of the names created of parts of owners’ names or surnames for example: „Czester”. 451 services on the web portal did not have any names, which may cause that their offer will not remain for long in the minds of the potential customers, or will not be noticed at all. It must be emphasized that giving proper, attractive and easy to remember name is an important marketing move that could bring success to tourism activities.
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Is tourism the way of rural areas development?

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The paper discusses problem of rural tourism and agritourism role in the healing of the economic situation of rural areas, especially in a province with the smallest average farm size and favourable natural conditions - namely in Malopolska. Agritourism (farm tourism) as a part of rural tourism is often seen as an opportunity to expand and diversify employment and incomes. But in spite expectations of rural economists agritourism neither solved the farmers’ income problems nor has been developing as expected. Reality of agritourism development was evaluated on the basis of conducted surveys. The perspective of farm tourism development should be seen as a integral part of structural changes of rural economy. In rural tourism development the natural environment has particularly important role and value as the main factor attracting visitors. The level of services offered by agritourism farms has become more and more important. The second important factor signalled by potential tourists is such farms specialisation. Conducted surveys confirmed appreciation of specialisation both by farmers and potential tourists. Farmers indicated financial problems of elevating services standards and specialisation.
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Educational functions of agricultural farms

75%
The subject of the work were educational farms, and the purpose presentation of the educational function of farms associated in the National Network of Educational Homestead operating in the eastern region of Poland. In this paper analyzed offer 41 educational farms operating in the eastern region of Polish. Information on their activities obtained by analyzing the contents of website www. zagrodaedukacyjna.pl, as well as on the websites of the surveyed households. The surveyed households were the most frequently implemented targets for material culture heritage of the village, traditional trades, crafts and folk art, as well as crop production. Tem activities was mostly agriculture and farm activities, and also widely understood subject nature. The addressees of the offer surveyed households were most often children of school age. Most of the farms offered programs one day without accommodation. Persons person running the course were usually owners. Conclusions: The modern approach to education makes the farm attractive place to teach classes, integrating theory with practice in a variety of subjects. Direct contact with the rich agricultural and natural environment and cultural and social farmstead promotes a more holistic development of young people.
The subject of this study was the analysis of determinants and functioning of farm tourism in the communes of the Wieprza River basin. There was performed the analysis of determinants of farm tourism development in the area of communes located in the Wieprza River basin and characteristics of functioning of farm tourism in agritourism farms in the studied area along with the analysis of selected features of tourist traffic on the basis of field research that had been carried out.
The main aim of this study was to explore the potential of agritourism development in the Kościerski region. The study also aimed to establish the sampled farmers’ interest in and satisfaction with agritourism as a form of income diversification. A survey was carried out among all farm owners engaging in agritourism activity in the Kościerski region (44 persons). The research tool was a questionnaire which identified the level of interest and satisfaction of respondents with an agritourism business. The research shows that getting involved in agritourism gives the opportunity to diversify farm income in the Kościerski Region. The natural and agricultural conditions are conducive, and the farmers are trying to provide an adequate standard of accommodation and quality services.
The aim of this paper is to explore the importance of tourism in the process of rural development. This is, essentially, a broad area and so the intention of the paper is to give a broad overview of the conceptual nature of rural tourism and to highlight some salient issues in the development and management of tourism in the rural context. Using available academic research, the rationale for rural tourism enterprises (at the micro level) and more strategic rural tourism development (at the macro level) are suggested.
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