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This article describes how members of consumer cooperatives define quality food. Cooperatives are seen as one of the forms of Alternative Food Networks. The concept of quality food is defined subjectively. The analysis presented in the paper is based on the results of a questionnaire conducted in winter 2015/2016 among members of consumer cooperatives in Poland. The spontaneously made three main associations with the notion of “high quality food” indicate that customers consider qualities that are the result of the ways and methods of production. Food quality and safety are the results of individual and organisational trust and mutual relations, among consumers themselves as well as between consumers and producers. In the case of mass-produced food, issues of safety have become crucial: for the indicated group food safety means shifting from the rules of the “industrial world” to the rules of the “domestic world” where safety is the result of trust, direct consumer/supplier relations, and/or traditions rather than standardised norms.
In the period of the last dozen or so years in Poland important changes in the level of the structure of alcoholic beverage consumption were noted. The demand for vodka has been gradually decreasing, whereas the demand for beer and wine has been steadily growing.
In the first decade of the 21st century, we have been observing an intense process of "education internetisation", i.e. broader and broader penetration and use of Internet in various phases of the educational process. Education via Internet in Poland becomes more and more popular, and there is strong evidence that popularity of this form of education will systematically grow. In her article, the author presented a comparative analysis of online services connected with education in Poland and the European Union countries. She particularly focused on pointing out to Internet users’ involvement in their own process of online education, inter alia, on seeking by them for information on the education offer, independent communication and learning (participation in e-courses, use of the contents provided by other net users: Wikipedia, blogs, etc.).
The aim of this study was to examine the perception of risk related to the presence of chemical hazards in meat and to establish the relationship between the risk perceived by Polish consumers and applied methods of its reduction, as well as the likelihood of recurring meat purchases. The research was carried out on a representative sample of 1075 respondents from Warmia and Mazury region. A quota sampling method was used with gender, age and educational level. The survey instrument consisted of three parts with questions assessing: risk perception, risk reducing strategies and likelihood of purchasing meat. The research revealed that the risk perceived by Polish consumers was reflected in decisions concerning meat purchase. It was shown that assumptions of the perceived risk theory applied in the marketing theory of consumer purchasing behaviour can be used in the context of threat to the health safety of food. Guaranteed quality of meat is very important for purchasers since it provides a guarantee of a proper safety level. The research indicated that good branding can be one of the most effective strategies for meat producers, since in the opinion of consumers it is associated with high product quality and represents a low threat to consumer health safety.
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