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1
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

The structure of an integrated internet marketing complex, based on the marketing-mix concept

100%
Vynogradova O., Drokina N.
Acta Scientiarum Polonorum. Oeconomia
|
2020
|
tom 19
|
nr 3
2

Internet marketing in food industry companies - the survey results

86%
Pizlo W.
Electronic Journal of Polish Agricultural Universities. Series Economics
|
2007
|
tom 10
|
nr 4
3
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Die Instrumente der Marketingkommunikation auf dem Mobelmarkt

72%
Wyrwisz J.
Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology
|
2013
|
tom 84
4
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Marketing quality of texts posted on the websites of rural tourism facilities in Poland

72%
Krol K.
Economic and Regional Studies
|
2018
|
tom 11
|
nr 4
Subject and purpose of work: The subject of the research were texts published on the websites of rural tourism facilities in Poland, and the purpose of the work was to assess their marketing quality. Materials and methods: The evaluation of the marketing quality of the texts was carried out using the web application Audyt Hekko (Blink) on a collection of 842 websites of rural tourism facilities. Results: Texts with a low (poor) marketing utility (as assessed by the testing algorithm) were found on 362 websites, which constituted approximately 44% of the set. Approximately 46.5% of the websites contained texts whose marketing utility was sufficient. Texts posted on 10% of the analysed websites were rated as useful for marketing. Conclusions: The semantic evaluation of the texts published on most rural tourism facilities websites has shown that they have been written in the language of benefits, with the use of phrases that may arouse interest and curiosity. At the same time, however, they required optimization and a greater marketing orientation.
5
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

The quality of the websites of agritourism farms in Visegrad Group countries in the light of selected synthetic measures

72%
Krol K.
Economic and Regional Studies
|
2017
|
tom 10
|
nr 4
Subject and purpose of work: The aim of the work was to evaluate the quality of the websites of agritourism farms in the Visegrad Group countries. Materials and methods: Evaluation of website quality was based on selected “site authority” measures, from the so-called SEO metrics: Trust Rank, Moz Rank and Page Authority, as well as measurement of the selected performance parameters of websites. The research was conducted on a group of 400 websites of agritourism farms, whose addresses were obtained from selected web directories. Results: In the case of as many as 331 sites (approx. 83%) Trust Rank lower than 1 point was recorded. The majority of tested websites are characterised by an average value of the Moz Rank index and a low value of the Page Authority index. The average time taken to load the website in the browser window for the first time was about 2.7 seconds, with as many as 68 (17%) websites being loaded in over 5 seconds. Conclusions: The tested websites are characterised by low values of the authority index, which may indicate poor quality, poor visibility in search results and a lack of recommendations from other valuable sites. Low index values may also mean that, despite the global potential, the tested websites have a merely local impact. Their existence is known to a small number of people and their Internet visibility is negligible or nonexistent. Websites published in such a manner do not fulfil their function.
6
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Measuring efficiency of agrotouristic farms from Poland and Slovakia

72%
Krol K., Halva J.
Economic and Regional Studies
|
2017
|
tom 10
|
nr 2
Subject and purpose of work: The aim of the paper was to study traditional measures of efficiency of websites of agrotouristic farms from Poland and Slovakia. Materials and methods: It was assumed that basic measures of efficiency of a website of an agrotouristic farm are: a number of displays, mean time spent by a user in a website and also a mean number of pages which were browsed. 200 websites were analysed and their addresses were gained from online catalogues. The amounts of established measures were gained by means of SimilarWeb application. Results: In case of websites of agrotouristic farms from Poland, statistical data were available for 54 websites whereas for Slovak websites – there were 52 of them. There was by about 15.5% less number of views on the websites of Polish farms in contrast to Slovak ones, however there were Polish websites where users spent more time. In holiday months, tested websites had the highest viewer rating. Conclusions: Performed surveys brought a series of methodical questions. Gained statistics of websites’ usage do not tell much about differences in the Internet using rate in promotion of agrotouristic farms in Poland and Slovakia.
7

Uwarunkowania kulturowe rozwoju marketingu internetowego

72%
Golawska M.
Marketing i Rynek
|
2002
|
tom 09
|
nr 12
37-40
8

Możliwości i ograniczenia marketingu internetowego w polskich przedsiębiorstwach przemysłu spożywczego

58%
Pizlo W.
Acta Scientiarum Polonorum. Oeconomia
|
2007
|
tom 06
|
nr 1
9

Studenci SGH wygrywają marketingowy konkurs firmy Google

58%
Marketing i Rynek
|
2012
|
tom 19
|
nr 11
10

Serwisy śmieciowe jako skuteczne narzędzie marketingu internetowego

58%
Kaczmar I.
Marketing i Rynek
|
2009
|
tom 16
|
nr 01
11

Czas reklamy internetowej

44%
Krain K.
Marketing i Rynek
|
2007
|
tom 14
|
nr 04
28-31
12

Marketing internetowy jako koncepcja budowania wartości

37%
Pizlo W.
Marketing i Rynek
|
2008
|
tom 15
|
nr 08
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