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Online promotion as a source of competitive advantage for local government units - a case study of the Busko-Zdroj commune

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Gawior P., Zrobek J.

Economic and Regional Studies

2014

tom 07

nr 2

The aim of the study is the attempt at estimating the level of the local government units’ involvement in a promotional activity through the Internet in the context of gaining a competitive advantage. The analysis is based on the case study of the commune Busko-Zdroj, employing actual data and a questionnaire interview which was conducted with the employees of the local government and the commune Busko-Zdroj. The use of online promotion has been examined against traditional methods of promotion which are in common practise by local government units. In the light of the conducted surveys, a certain diagnosis has emerged. It suggests to implement more extended promotional actions of the commune Busko-Zdroj on the Internet.

Ograniczanie wyników

1 Economic and Regional Studies

1 Gawior P.

1 Zrobek J.

1 2014

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Online promotion as a source of competitive advantage for local government units - a case study of the Busko-Zdroj commune