The article deals with the present retail network of the capital city of Slovakia, Bratislava, the localisation of which influences purchasing, which is a part of everyday life of consumers. Getting and making the geographical data on the retail network on the basis of new information technologies in the sphere of cartography more precise is made possible by making use of geomarketing in the sphere of retail trade, which offers new opportunities in its research. The structure of the article includes the characteristics of retail network of Bratislava and its influence on behaviour of consumers, methodology and results of research organised on the territory of Bratislava. At the end, the importance of the carried out research results for praxis is given.
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