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Gamification as a marketing tool is wildly discussed all over the world – not only in professionals but also in academics fields. The method supposed to optimize human motivation, engage customers and simply make the promotion fun for them. In this paper author will show the results of a study conducted in Poland on a group of consumers. The most important findings is that consumers are willingly playing all kinds of games and what’s more they are interested in new ways of promotion like gamification. On the other hand the don’t know what is the concept of gamification, and are not sure if they wont to participate in that kind of promotion. The main goal of this article is characteristic of gamification tool in consciousness consumers on the polish market. This is the research article.
The gastrointestinal tract of animals harbors a large, complex and dynamic microbiome important to the growth and health of livestock animals. This microbiome can be directly modulated, for example by antibiotic treatment or by various bioactive substances. Following the ban on the in-feed use of antibiotic growth promoters in the EU, an increased effort has been put into discovering an alternative in animal production. An indispensable tool for the evaluation of bioactive substances are complex studies combining in vitro and in vivo methods. They consist of precision tests that make it possible to evaluate not only the characteristics of specific strains of bacteria, but also the safety of their application. This paper presents the most important methods for the evaluation and selection of in vitro and in vivo bioactive substances that make it possible to stimulate the gastrointestinal microbiome of animals.
The purpose of the work was to find out whether alimentary deficiences had any influence on the occurrence of diseases of the sexual organs in aurochs. The level of Ca, P, Na, K, Mg, Zn, Cu, protein and glucose was determined in 34 animals aged from eight months to twenty years. Besides, the content of Ca, P, Na, K, Mg, Fe, Zn, Cu, and Mn was evaluated in hay which was being given to the aurochs in the winter season. The animals were divided into 3 groups: a) Healthy animals without any signs of disease in the genital organs, b) Male aurochs with lesions on the prepuce and phallus noted clinically and at necropsy, c) Aurochs with parasitic invasion (F. hepatica) of the liver, lungs and alimentary tract (roundworms). The studies did not confirm the suggestions that alimentary deficiences influenced the occurrence of lesions in the sexual organs. The lower level of Ca, P and Mg in the serum of the aurochs was attributed to the deficiences of these elements in hay.
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