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1

Social marketing concept: benefits of using pub lic relations in the practice of food enterprises in Slovakia

100%
Kadekova Z., Nagyova L.
Roczniki Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich
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2012
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tom 99
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nr 3
Paper defines applying of social marketing concept in the practice of food enterprises in Slovakia and connected benefits. Under review were activities of Public Relations (PR ) and its most used tools in condition of the Slovak Republic - event marketing, publicity and education. The reputation of company leads customers to the company when deciding about purchase. Public relations create the base for an economic growth of the company and its prosperity, as well as the ability to survive in the fierce competition, which are considered as the economic benefits resulting from the application of PR activities, in the practice of food enterprises. The survey showed that using of chosen PR tools - events, publicity and education, offer significant benefits to food enterprises. Social benefits resulting from implementation of PR in their practice could be taken as building and protecting reputation and awareness in the public eyes.
2
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Eco marketing in agriculture and barriers to organic food sales

100%
Kretter A., Kadekova Z.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
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2013
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nr 10[59]
Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools.
3

Marketing of direct selling of agricultural products

100%
Kretter A., Kadekova Z.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
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2012
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nr 07[56]
Direct selling of agricultural products means selling of products directly to consumers away from a fixed retail location without using any other organization or company. The success of direct selling is determined by the factors such as distance of the company from the homes of customers, important is also transportation network, readiness of the company for this type of selling as well as following the given rules and legislation together with respecting market potential and marketing approach of the company. Extending the activities of the company in this direction is strongly connected with utilization of marketing tools within marketing conception. Success of this activity is influenced by recognition of motivation as well as other conditions for direct selling of agricultural products from original producer.
4

The use of marketing communication tools by Danone company

100%
Kubicova L., Kadekova Z.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
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2012
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nr 07[56]
Each company that wants to be successful on the market has to understand the basic principles of effective communication with the market and also should focus on creating an appropriate and balanced communication mix. When communicating with customers, the most important is the basic information about the product and its advantages. Therefore, each company has to strive to communicate clearly, consistently and convincingly. Important is that the various marketing communication tools were collected and combined with respect to the target market segment. The aim of this paper is to assess the current state of marketing communication and trends in the use of communication mix tools with a focus on advertising. The paper deals with both the analysis and assessment of the general impact of advertising on consumer behavior and focuses on "Danone" company and evaluation its advertising policy to customers.
5
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Content available

Impact of consumer prices and cash income on consumption of dairy products

100%
Kubicova L., Kadekova Z.
Acta Scientiarum Polonorum. Oeconomia
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2013
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tom 12
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nr 3
In the paper is modeled demand for dairy products based on the consumer price of milk product and disposable cash incomes available to households of employees, households of self-employed persons and pensioners by regression and correlation analysis and marketing research. In examining the consumption of dairy products was quantified elasticity of demand, own price elasticity, indirect (cross) elasticity of demand, substitution relationships, complementarity and association.
6

Marketing analysis of the revenue impact on the Slovak households demand for meat and meat products

81%
Kubicova L., Kadekova Z., Rovny P.
Acta Scientiarum Polonorum. Oeconomia
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2012
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tom 11
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nr 4
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