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To be successful strategic thinking from SMEs is required, they have to give appropriate answers to the changes that fit and serve the sustainable economy. It is characteristic that SMEs concentrate mainly on surviving and on daily stability, yet – despite of the frequently mentioned idea – they realize the necessity of renewal, and they are fond of innovation. The question arose: what kind of business model do we need. Future means that the reappraisal of the values based on trust, reallocation of resources, social relationships, restructuring factors of production, localization, reuse and recycling must be implemented in business strategies, showing the direction of innovation. It is important to define the role and place of the SMEs in innovation process in the context of de-growth, like innovation – imitation. Synthesis – open innovation, observation and adaptation of best practices, cooperation based on trust, participation in strategic partnerships. In the study messages of sustainable economy and ‘degrowth’ is summarized. Answers are being looked for the question: what kind of behavior and strategies are appropriate for the SMEs for successful renewal.
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Przemysł spożywczy oraz rolny stały się najbardziej problematycznymi sektorami dla większości nowych państw członkowskich Unii Europejskiej, wliczając w to również Węgry. Wiąże się to z ekonomicznymi i socjalnymi zmianami, które miały miejsce w ostatnich 15 latach. Rozmiar tych sektorów zmniejszył się znacząco, zarówno jeśli chodzi o proces generowania zysków, jak i pod względem liczby miejsc pracy. Mimo to, prawie 20% populacji węgierskiej nadal w mniejszym bądź większym stopniu jest związana z rolnictwem. Przedstawiono główne procesy rolne zaistniałe w pierwszej dekadzie XXI wieku, bazując się na danych z Powszechnego Spisu Rolnego (2010). Dane sektora węgierskiego porównano z polskimi, oceniając dlaczego polskie rolnictwo może być uznawane za sukces rozszerzania UE oraz, z których polskich doświadczeń może czerpać rolnictwo węgierskie. Nowe wymogi w rolnictwie stwarzają potrzebę określenia alternatywnych sposobów uprawy roli dostępnych dla indywidualnych gospodarstw, co stworzy opłacalne warunki dla sektora rolnego. Badania wskazały skutki zmian dokonanych w węgierskim sektorze rolnym, strukturę gospodarstw rolnych, rentowność sytuacji procedur rolnych oraz dostępne strategie uprawiania roli, z wyszczególnieniem możliwości ekonomicznych oraz konsekwencji ograniczonego stosowania środków chemicznych.
In Hungarian agriculture, the fruit sector plays an important role. This sector represents a larger proportion in producing value in comparison to its taking the cultivation area, it has a notable role in employing the rural population, and in holding it in the country. In consequence of the economic-social system change, the number of the producers has increased, and the average farm-size decreased. Simultaneously, because of lack of capital and resources, which characterizes this sector too, the necessary investments were not established (putting in plantations, post-harvest activity), the earlier integrations connections were broken up. During the research I investigated the position of the producers from more directions, I looked for weak points, the elimination of which is an essential condition to each member of the sector, that it could hold its leading position after the affdiation to the EU too.
Agriculture has always had a determinant role in Hungary, similarly to Poland. In horticulture, apple-plantations have important role. There is a sharp competition on the apple market. The EU requires from its producers the widening of the group of varieties that is why the range of apple-varieties is really great. As a decision in apple branch will make influence for a long time, all of the participants of the whole producing and marketing process have to make good decisions. In a survey - made in 2001, among Hungarian consumers - we asked them about their habits. The paper reports the results of it. Regarding the EU accession in both countries, it is necessary to find those forms of integration, which could help the producers to meet the changing requirements.
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Innovation for food safety

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Safe food production and establishing food security are tasks which all actors in the food chain are actively involved in and can only be met if the participants are willing to constantly adopt to ever more varied and stringent requirements. The study, using examples from Hungary, reveals that agricultural food companies can create and apply solutions through imitation, adaptive innovation and by responding, in realtime, to market situations, thus leading to resource efficiency and competitiveness. To attain the aforementioned, all the presented case study reports require the acquisition of information, an open-minded approach and sound managerial skills. Primarily, there is a need for cooperation among the food chain participants, especially from the side of small and medium farms.
The study aims to summarize and characterize those processes which are currently going on in the Hungarian agriculture following its accession to the European Union. All these processes cannot be separated from the international tendencies and have impact on the relations between the member states. The role of agriculture is relatively small in the economy, but despite the decreasing tendency, agriculture has kept its positive balance in international trade. Regarding the production structure we can state that the share of animal husbandry has decreased to 40%, that causes several problems in the fodder market as well. Due to the subsidy system, the farmes receive relatively high subsidy in crop production. Farmes with plant production are the winners of accession. A slow increase can be observed in the numbers of medium sized farms and in their land use.
Agriculture and food industry became the most problematic sector in most new members of the European Union (EU), thus in Hungary as well, due to the economical and social changes in the last 15 years. Its proportion decreased significantly in both value producing process and employment, however, the majority of the population, almost 20 per cent of the Hungarian population, is still related to agriculture. The number of productive farms decreases intensively, and by the end of this decade there will probably be 200.000 to 250.000 farms that can be considered as primarily productional. The new requirements in agriculture raise the necessity to determine the possible farming alternatives, on the level of farms, which provide a viable farming option for the above mentioned enterprises. However, they also pay attention to the communal and social requirements, due to the multifunctionality of the agriculture, to protect the environment. The study shows the effects of the change in the agricultural sector in Hungary, the structure of farms, the profitability situation of the agricultural producers and the possible farm strategies, with special attention to the economic possibilities and consequences of the decreased use of artificial chemicals.
The necessity of chemical use reduction in agriculture is frequently mentioned. Due to the technical development of chemical and machine industries, we have solutions to spread fewer ingredients per hectare than we did 30 years ago. One of these techniques is site-specific crop production. Depending on the number of farms and land used by turning to site-specific pesticide use, the savings vary between 5341 to 10 682 tons of ingredient in Hungary, and 5110 to 10 221 tons in Poland. Although site-specific crop production is compatible with ecological, economic and social sustainability, its real diffusion is not as fast as it could be. In both countries it is suggested to strengthen medium sized farms and encourage shifting them to site-specific farming, supporting machine sharing forms and services offered by other companies.
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The trends in arable land use and production structure in the enlarged European Union . in contrary to the former expectations . contribute to the increasing share of cereal production. It is also enhanced by the subsidy system which was introduced and has been in use since the integration into the EU. The research uses the data of EUROSTAT database in order to examine the total agricultural area, arable land area, area of cereals and yield averages by single countries. The permanent decrease of agricultural and plough land areas can be seen in the EU land use from 1999 to 2009. It was proved in the research that the area of winter wheat, parallel with the permanent growth of average yield, has increased in most of the member states, which is an unhealthy tendency in regards to the production structure because it further adds to the overproduction of cereals.
In the developed countries it is getting more important to maintain the good conditions of the environment. In sustainable agriculture it is getting more important the need of reducing environmental burden duo to agrochemical use. To carry out environmental protection, the responsible use of natural resources and keep rural development for the future generation is out task. One alternative can be precision farming that fits the ecological, social requirements: to keep the environment, biodiversity for the future and fit the economic requirements. It is examined and forecasted the potential input and cost savings of precision weed management on a sectoral level in the EU countries.
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Imitation vs. innovation in the SME sector

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It is frequently mentioned that during economic crisis one of the key elements of strengthening SMEs is permanent renewal and capability of innovation. However, only some businesses are able to carry out classical product/service innovation (Schumpeter). We are of the opinion that observing the best practice, adoption and/or adaption – the imitation – should be given a higher function in everyday business life. From the point of view of business development, imitation can be more important than innovation. To find ideas worth imitating it is necessary to react and start to produce rapidly, at the right time and bring to the market the essentials of imitation. The aim of the paper is to give a theoretical overview of the interpretations of innovation and imitation. Sectoral features and regional differences determine the scope of development and renewal for existing enterprises. At the same time the knowledge of entrepreneurs regarding innovation is insufficient, thus a new paradigm is needed.
The socio-economic transformation, which took place in the previous decade, made essential changes in the conditions of agriculture in the Central-European countries. In this paper we compare evaluation of land ownership, property size and the land use in two neighbor countries that have the same historical and economic roots. As a consequence of the compensation process and the transformation of the former cooperatives in Hungary more than one million people own about 90% of land. In Slovakia 76% of agricultural land is owned by private persons (natural and legal entities as well) 24% is administrated by state. This portion of agricultural land consists of state land and agricultural land, which is not documented. The farm structure in Hungary as well in Slovakia has changed. Most users of agricultural land are renting their land, which is very similar to the situation in some EU countries. The average size of agricultural companies in Hungary is about 660 ha (this represents 1/6 of the average size before transition), while it is 2.7 at individual farms. In Slovakia the average size of the legal entities managing on agricultural land is 1 322 ha, and average size of natural persons managing the agricultural land is 36 ha. Several economic difficulties are caused by this fragmented farm structure. In some Central-European countries this process took place similarly, but the main trend is that the ownership and the land use are separated. This paper examines the factors, which should be modified to make agriculture more effective in connection with its multifunctional role.
In recent years the intensified consumer-consciousness has clearly determined the decisions of the consumers. A primary research was carried out among students in Hungary in the spring of 2010, which focused on a special segment, the attitude of the environment-conscious consumers and the demographic features affecting them. The decisions of the environment-conscious consumers, who keep in mind the interest of others, are clearly determined by the factors such as which lifecycle they are in, social status, marital status, gender and qualifications. According to research result the female members (in relationship, with children and high qualifications) of the elder generation group are significantly more environment-conscious than those with other demographic features. The research also pointed out that from the environment-consciousness point of view not all the demographic features are influencing factors. The role of income and place of residence is not relevant from this point of view. However, the significance of the attitudes from the research point of view are very important as there is a medium, and positive correlation between the actual behaviour and attitudes.
In the modern agriculture, requirements on commodity production and -processing are increasingly changing. In food production, emphasis is more and more shifted from quantity production to quality production, i.e. consumers expect, that manufactured foods should be more healthy and free from harmful materials. These changed requirements have influence on the structure of agricultural production and on the development of production techniques. Nowadays, selection of the adequate farming strategy will be one of the definitive factors of production for the agricultural operating units. In countries, possessing developed agriculture, environment-conscious faring becomes increasingly stronger and herewith the demand on the reduction of the use of chemicals comes into the foreground. Simulation modelling, based on the cost/benefit principle, is a suitable method for the examination of the business economic effect - exerted on profit - of the possible alternatives to chemical use reduction. By the aid of the model, in addition to the effects on the profit, exerted by certain plant protective procedures, it can be examined, that how will profitability change in response to the changes in input and output prices.
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In the Central European countries, one of the great challenges of the 21st Century is - concerning agriculture, too - the qualification of specialists working in the sector and their ability to meet the changing production and market requirements. Specialists with good command of foreign languages, equipped with highlevel agricultural and economic knowledge and skills are required for the integration of the new member countries into the international economy and trade. The different forms of cooperation between institutions, stretching over the nations' borders can be a good response to this need. In the spring of 2008, four institutions from the Visegrád countries - involved in agricultural economist training - signed an agreement to start a joint training course in English. These institutions are: the Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Faculty of Economic Sciences, Warsaw University of Life Sciences (Poland), Faculty of Economics and Management, Czech University of Life Sciences in Prague and the School of Economics and Social Sciences, Szent István University Gödöllõ (Hungary). The aim of the presentation is to outline the advantages of a multicultural English training course for the students and its contribution to the success of the participating higher education institutions.
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