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1
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Survey upon satisfaction of customers using services of travel agencies from Lublin province as a key element of contemporary marketing

100%
Wojciechowska-Solis J.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
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2013
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nr 09[58]
Article addresses an issue of the relationship between the level of service quality and the customer satisfaction who decided to purchase it. The paper presents results of survey carried out by means of Servqual method in 2012 among 200 customers of travel agencies from Lublin region. The aim of the study was to determine the level of customer’s satisfaction with the services provided by travel agencies (determination of the difference between the quality of service provided by travel agencies and the quality expected by customers). Based on the study, it is concluded that the level of satisfaction with the services is satisfactory to customers, although the difference between provided and expected quality of services forces the travel agency owners to take into considerations that there are critical points that require their immediate intervention to maintain the current level of customer’s interest in their services. Significant impact on the level of customer satisfaction has the financial dimension of the service package as well as trust and professionalism of the staff.
2
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Local action groups as a determinant of local development

100%
Wojciechowska-Solis J.
Annals of the Polish Association of Agricultural and Agrobusiness Economists
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2022
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tom 24
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nr 3
3

Efektywność e-handlu dla europejskiego konsumenta w wirtualnej przestrzeni

100%
Wojciechowska-Solis J.
Handel Wewnętrzny
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2015
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tom 61
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nr 6
W pracy poruszono kwestie dotyczące znaczenia rynku wirtualnego, a także zaprezentowano nowe koncepcje marketingowe (modele RS i ICDT), które powinno stosować przedsiębiorstwo przenoszące swoją działalność z rynku tradycyjnego na rynek wirtualny. Omówiono zagadnienie wirtualnej przestrzeni handlowej. W opracowaniu dokonano analizy rynku wirtualnego, Internetu jako proponowanego kanału dystrybucji przez konsumentów dokonujących zakupów w sieci. W wyniku przeprowadzonych badań przedstawiono sylwetkę oraz preferencje zakupowe e-konsumentów: częstotliwość nabywania produktów bądź usług, najpopularniejsze kategorie produktów, najważniejsze kryteria wyboru produktów w e-sklepach oraz problemy z tym związane. Artykuł ma charakter badawczy.
4
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Consumer ethnocentrism on the market for local products: determinants of consumer behaviors

100%
Wojciechowska-Solis J.
Zagadnienia Ekonomiki Rolnej
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2022
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nr 4
5
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Funkcjonowanie LGD Ziemi Kraśnickiej jako przykład aktywizacji obszarów wiejskich w krajach Unii Europejskiej

63%
Wojciechowska-Solis J., Soroka A.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego
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2017
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tom 17[32]
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nr 2
6

Attitude of the Polish society towards renewable energy sources. Segmentation by gender

63%
Wojciechowska-Solis J., Soroka A.
Intercathedra
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2018
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nr 34/1
7
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Kryteria zakupu żywności ekologicznej przez polskich konsumentów w odniesieniu do konsumpcji światowej

63%
Wojciechowska-Solis J., Soroka A.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego
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2016
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tom 16[31]
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nr 2
8
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Promotion of regional food products in Eastern Poland and Western Ukraine

63%
Wojciechowska-Solis J., Soroka A.
Acta Scientiarum Polonorum. Oeconomia
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2018
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tom 17
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nr 4
9
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Zasoby naturalne Poleskiego Parku Narodowego a rozwój turystyki

63%
Soroka A., Wojciechowska-Solis J.
Sylwan
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2017
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tom 161
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nr 03
As the majority of Polish population lives in towns, there is a growing need to spend the rest time in natural conditions, explicitly in forest areas. The aim of the study was to determine the impact of natural resources of the Poleski National Park (PNP; eastern Poland) on the development of tourism within its area. We identified the factors with the greatest impact on the tourist attractiveness of PNP areas as well as assessed the level of management of this area in tourist−recreational infrastructure and availability of information about on the Park. Diagnostic survey with the original questionnaire was used as a research tool. The studies were conducted in September and October 2016 in Hańsk, Stary Brus, Urszulin and Sosnowica communes among adult residents divided into three age groups. Likert scale was used for the measurement of the respondents attitude. A sample size was established based the total adult population of four municipalities. The discriminant function was used for statistical calculations. The biggest attractions of the PNP include nature reserves, nature trails and the PNP museum. The Park is considered to be one of the most beautiful ones in Poland, with rich landscape and possible contact with unique fauna and flora. The prestige of the Park was an important factor of the attractiveness in respondents opinion. It is possible to rest actively in PNP what is supported by good management of the studied areas in the tourism−recreation infrastructure. The excellent marking of the hiking trails as well as the location of numerous information boards used by tourists were emphasised by the respondents. It seems that if taking reasonable care to protect natural resources, the PNP may be even to a greater extent subject to more complete spatial – functional management, in particular for the creation of new tourist products. In harmony with nature they determine types and forms of tourism, which can be developed in this region. These tasks fall within the competence and responsibility of the PNP authorities. The priority is to maintain an acceptable level of impact through checks and planned arrangements of indicators of tourist absorbency and capacity of these areas.
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Oczekiwania polskiego społeczeństwa związane z działalnością rekreacyjno-turystyczną w środowisku leśnym

63%
Soroka A., Wojciechowska-Solis J.
Sylwan
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2020
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tom 164
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nr 06
The aim of the work was to show the expectations of the Polish society towards leisure time as well as tourist and recreational activities in the forest environment. We tried to define the reasons for staying in forest environment, indicate the most valuable qualities of forest area and factors that disturb the presence in forest. We indicated the greatest threats to the forest environment and expectations of the population regarding the facilities for using the forest environment for leisure purposes as well as recreational and tourist activities. The diagnostic survey method was used. The questionnaire included 10 closed questions, half of which were used for the purpose of this work. The attitude was measured with a five−point Likert scale after the use of activities related to the construction and validation. The sample consisted of 1068 adult respondents, who were chosen according to the place of residence (village, town up to 30 thousand and over 30 thousand inhabitants), age (up to 25 years, from 26 to 40 years, from 41 to 55 years as well as older than 56), gender and 6 regions of Poland. We applied the analysis of discriminant function in statistical analysis. The classification function was used in the form of calculating coefficients that were determined for each of the created groups. The main goals of stay in forest are group trips, running and cycling, as well as health values of this environment and observation of fauna and flora combined with the collection of forest undergrowth. The main advantages of this environment are healthy and fresh air, and peace. Factors disturbing stay in the forest include its littering and too many visitors, while the biggest threats are forest fires and its excessive exploitation by visitors. It is expected that the infrastructure supporting relaxation in the forest environment will be developing. Polish forest resources through the richness of natural values and with proper supply of tourist and recreational infrastructure can be the main area of creating tourist and recreational products. The education of visitors is expected to improve the perception of forest resources as a place of rest and regeneration of vital forces.
11
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Znaczenie zasobów leśnych w turystyce zdrowotnej na przykładzie Wigierskiego Parku Narodowego

51%
Soroka A., Mazurek-Kusiak A., Wojciechowska-Solis J., Hawlena J.
Sylwan
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2016
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tom 160
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nr 01
The aim of this study was to identify the motives of visits in the Wigierski National Park (north−eastern Poland), which were focused on health and regeneration of vitality by inhabitants of Suwałki. Knowledge about the influence of forest environment on health was also investigated. The quota sampling was used to determine the sample size and number of respondents was determined proportionally to the level of education and age of people surveyed. We used discriminant analysis to determine which variables stood out in four analysed age groups. Recreational and tourism as well as therapeutic opportunities, to a great extent, are not just noticed by respondents, but also applied by them in their daily life. Respondents appreciated the healing effect of the forest environment on people, on their physical and mental needs. Such attitude was achieved thanks to widely conducted education, which enhanced such aspects as medical properties of forests and their role in health prevention. Respondents declared the need for visiting actively forest areas for leisure and health reasons. Respondents particularly emphasized a possibility of health improvement, even more than a desire to enjoy anthropogenic attractions of the Wigierski National Park. Taking into account tourists' needs that are aimed at leisure and health, as well as appreciating non−productive importance of forests, it is recommended that the State Forests, through supervision and adequate infrastructure, should strive for the most convenient way to make forest environment available for people. It was also applied for protecting forest resources in order to maintain their sustainability for present and future generations. It was stated that the promotion of active leisure in connection with natural forest environment is a new way of life, especially applied by residents of large urban agglomerations. Such promotion is also a key task of public authorities and various organizations related to ecology and health. A special role is attributed to tourism and recreation organizers, but most of all to the State Forests, which are the main administrator of this forest area.
12
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Znaczenie środowiska leśnego w rozwoju psychofizycznym polskiej młodzieży szkolnej

51%
Mazurek-Kusiak A., Soroka A., Wojciechowska-Solis J.
Sylwan
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2016
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tom 160
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nr 07
Forest areas are treated as one of the most important resources for a modern human, which is an integral part of his existence. The aim of this study was to determine a degree of the influence that forest environment has on the psychological and physical development of Polish teenagers as well as to recognize the motives having the greatest impact on the need of school youth to stay in the forest environment. We also tried to define skills and values acquired by young people through the use of forest areas. We used a diagnostic survey method. Authors' questionnaire was applied to survey 3,590 respondents all over Poland. The study was conducted in May and June 2014. Altogether we surveyed 1,206 high school students, 1,186 junior high students and 1,198 pupils from the elementary schools. The discriminant function was applied for statistical analyzes. The main motives for young people to stay in the forest environment were resting, gathering undergrowth, physical recreation as well as education on the economy and protection of forest resources (tab. 1). The co−participants of young people were mostly parents, to a lesser extent, tourist guides, foresters and educators dealing with forestry issues. Young people often organized trips to the forest areas on their own (tab. 2). Teenagers treat the forest as a place of physical and mental regeneration, a place of active resting by practicing such forms of recreational activities as walking, jogging, nordic walking, cycling and, to a lesser extent, horse riding and skiing (tab. 5). They also strongly emphasized the possibility to gather undergrowth in the forest areas. The forest resources are an important place for practicing physical recreation, relaxation and regeneration of psychophysical forces of Polish schoolchildren (tab. 4). The forest environment gives young people the opportunity to relax, restore emotional balance and to enjoy their stay in the bosom of nature. The forest environment influences the acquisition and improvement of many skills related to healthy lifestyle as well as cognitive elements associated with forest management and the function of forest (tab. 3). Despite the significant role of forest services in educational activities, the main responsibility of preparing children and young people to skillful use of forest resources rests on foresters and educators related to the forest environment.
13
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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The influence of specialized training on the quality of hotel customers service

51%
Wojciechowska-Solis J., Mazurek-Kusiak A., Soroka A.
Acta Scientiarum Polonorum. Oeconomia
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2016
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tom 15
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nr 2
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