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Climate change a phenomenon mainly caused by the high level of greenhouse gas (GHG) emission into the atmosphere of the Earth - makes human ecosystems vulnerable and is predicted to affect our everyday life in the near future. The increased intensity of storms, cyclones, drought and flooding; the greater magnitude and frequency of heat and cold waves and the continuous rise of the sea-level are likely to generate more geopolitical conflicts, especially in the most vulnerable regions of the planet. The three main categories of climate change impacts are classified as environmental, economic and social effects. The economic and social consequences of climate change are expected to significantly reduce the resilience of rural tourism regions and their capability to successfully respond to other possible critical events. Due to the impacts of natural disasters and extreme climatic events, global climate change affects European rural regions, too. The development of sustainable rural tourism requires the in-depth understanding of the ongoing processes and the development of tools that will serve the interest of tourism and local people alike.
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The impact of silver tourism on rural areas

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The population of the developed world is continuously ageing. The phenomenon is predicted to represent a major challenge for the European continent, but at the same time, it also means a huge business opportunity for the economy. Experts of the European Union are already working on targeted programmes that collect and analyse the results of respective researches in order to develop alternative solutions for the 50+ age group. This new “niche” market segment had already been named “silver economy”. As the group of senior citizens affect almost all segments of the economy, marketing experts have to plan ahead to be prepared for the upcoming new consumers’ demands and preferences. Elderly people generally like to participate in tourism, thus the industry needs to keep up with their changing demands. In Hungary, there has been a significant increase in domestic rural tourism, mainly thanks to new tourism attractions and cost-effective leisure services developed with the support of EU funds. However, the sustainability of rural lifestyle requires a stabile economic background and high quality management. As of today, rural tourism is on the rise in Hungary, and will hopefully remain a success story, based on the economic benefits of the new trends of senior tourism.
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