The canoe trail on Mała Panew is a less popular route of this type in Poland. It is a picturesque water route on a meandering river, characterized by a large variety of landscapes. Enterprises dealing with comprehensive canoeing services, as well as marinas being the starting and ending points of particular canoeing sections were created along the valley of the river. The facilities providing services of widely understood rural tourism are a complementary offer to active recreation on Mała Panew. The aim of this article is to assess the natural potential of Mała Panew valley and to demonstrate the role of canoe tourism in the development of rural tourism in this area. Internet sources and bibliography are the research material. Moreover, field studies and interviews with selected travel agents were conducted. The results show great natural value of Mała Panew valley. The existing tourist and paratouristic infrastructure, allows for tourist arrivals and professional canoeing. Natural and non-natural values are an attractive tourist offer. Taking into account the proximity of large urban centers, while improving and intensifying marketing activities, there is a real chance to revive interest in rural tourism in Mała Panew valley and to activate local tourist businesses.
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