The paper attempts to present the issue of sustainable development of tourism lakes on the example of New Zealand, classified as world leaders in the field of tourism use of the lakes, and Australia featuring a variety of interesting use of the lakes, not only from tourism. point of view. The study is trying to focus on particular attention to the negative effects posed by the development of tourism in the lakes. The analysis has also been an attempt to show the strategy to counteract these negative effects and tested strategies for the comprehensive management of lakes in the economy with particular emphasis on tourism. This paper is trying to demonstrate the use of zoning strategies of tourism and “Triple Bottom Line” strategies for managing tourism in Australia and the specificity of the “Living Lake” project in New Zealand. This analysis would like to also find links entrepreneurial activity in understanding the dynamics of the tourist economy and protection scales of the lake ecosystems. Understanding the relevant processes of tourism lakes is essential to a better understanding and future planning of the economy of lakes. Despite the diversity of tourism lakes issues relating to its geographical location and their specificity in Australia and New Zealand seem to look for similarities on both the use of lakes and the threats posed by the development of tourist enterprises.
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