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1

The perception of creativity in the management field

100%
Loucanova E.
Intercathedra
|
2014
|
tom 30
|
nr 2
The paper is concerned with utilization of creativity in the management and its importance for the management of the company. It represents the results of the use and impact of creativity in the management of a selected company. These results are subsequently generalized and through cluster analysis were used to identify the factors influencing employees' creativity.
2

Increasing competitiveness of small and medium enterprises through the usage of marketing communication in clusters of services in Slovakia

100%
Loucanova E.
Intercathedra
|
2015
|
tom 31
|
nr 1
Despite of the economy globalization and sophisticated global communications technologies, currently, more attention is paid to development of clusters and to marketing communication of clusters. The aim of this paper is the analysis of marketing communication tools in business clusters of services in Slovakia. This is known as the marketing communications mix. This is charting of the tools of marketing communication forming the basis of a marketing communications campaign in the cluster of services.
3

Innovation and the spiral's life cycle of the product

100%
Loucanova E.
Intercathedra
|
2008
|
tom 24
4

Retro-innovation versus family life cycle as a predictor of behaviour

100%
Loucanova E.
Intercathedra
|
2013
|
tom 29
|
nr 3
This paper describes the retro-innovations and their importance for customers in the family life cycle. The accelerated rate of technological and social change left people disconnected and suffering from stress. The majority of social problems are symptoms of future shock. New products and services are designed to connect us with the past in ways that are nostalgic, interactive and environmental. This can be called an example of a unique kind of innovation – new technologies, new products or experiences that are designed around connecting us with the past that is nostalgic. Something called Retro Innovation.
5

Innovation management influence on product life-cycle

100%
Loucanova E.
Intercathedra
|
2014
|
tom 30
|
nr 3
6

Innovation versus family life cycle as a predictor of behaviour

100%
Loucanova E.
Intercathedra
|
2013
|
tom 29
|
nr 2
Consumers demand ever newer products; therefore permanent development of new products and launching them on the market is inevitable in the competitive surroundings of contemporary markets. This paper deals with the relationship of innovation and the family life cycle as a predictor of behavior. We are dealing in her analysis of relationships between innovation and the family life cycle as a predictor of behavior, through a survey carried out. In the results are presented the facts about innovation at all stages of the Family life cycle.
7

Methodology of knowlege mapping in industrial clusters

63%
Loucanova E., Zauskova A.
Intercathedra
|
2007
|
tom 23
8

Identification the cluster woodprocesing sector in the Slovak Republic

63%
Loucanova E., Zauskova A.
Intercathedra
|
2007
|
tom 23
9

Cluster of the woodprocessing sector in the Slovak Republic

63%
Loucanova E., Zauskova A.
Intercathedra
|
2008
|
tom 24
10

The importance of innovation in building materials in terms of sustainable growth

51%
Loucanova E., Kalamarova M., Olsiakova M.
Intercathedra
|
2017
|
tom 33
|
nr 1
The paper deals with the importance of innovation in building construction materials for sustainable growth focusing on assembled wooden houses. We compare the conventional building materials and innovated alternate materials used in building construction. We compare and demonstrate the advantages of these materials based on selected indicators. The results confirm the importance of material innovation for sustainable growth in all pillars of sustainable development.
11
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Postrzeganie funkcji opakowań i zainteresowanie inteligentnymi i aktywnymi opakowaniami

51%
Nosalova M., Loucanova E., Parobek J.
Zagadnienia Ekonomiki Rolnej
|
2018
|
nr 4
12
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Comparative analysis of wood and semi-finished wood product trade of Slovakia and its Central European trading partners

39%
Parobek J., Palus H., Kalamarova M., Loucanova E., Krizanova A., Repkova Stofkova K.
Drewno. Prace Naukowe. Doniesienia. Komunikaty
|
2016
|
tom 59
|
nr 196
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