Wyniki wyszukiwania

1

Strategie marketingowe bankow wobec malych i srednich przedsiebiorstw - cz.1

100%

Pacula J.

Marketing i Rynek

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2003

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tom 10

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nr 07

22-28

2

Strategie marketingowe bankow wobec malych i srednich przedsiebiorstw. Cz.2

100%

Pacula J.

Marketing i Rynek

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2003

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tom 10

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nr 08

19-25

3

Proces tworzenia strategii marketingowych przez banki wobec malych i srednich przedsiebiorstw

100%

Pacula J.

Handel Wewnętrzny

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2005

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tom 51

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nr 1

44-50

Economic developments and processes of integration in the EU force changes in banks' behaviour towards SMEs that constitute an important source of economic growth and a factor of unemployment reduction. This sector faces, however, many barriers to development, among which particularly important is lack of a sufficient access to capital. Creation of the marketing strategy towards SMEs is a process that requires carrying out the SWOT analysis, market segmentation and marketing research (these issues are discussed in the article) and selection of a type of marketing strategy, defining the objectives, designing marketing tools, control over marketing activities. The banks that are servicing SMEs perceive dissimilarity of the SME segment in relation to large enterprises — they are perceived as the customers requiring a special attendance due to their different financial needs.

4

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

Erythema nodosum associated with Yersinia enterocolitica infection – case report

39%

Prystupa A., Miszczak M., Baryla M., Pacula J., Jezienicka I., Mosiewicz J.

Journal of Pre-Clinical and Clinical Research

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2009

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tom 03

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nr 2

Ograniczanie wyników

2 Marketing i Rynek

1 Handel Wewnętrzny

1 Journal of Pre-Clinical and Clinical Research

4 Pacula J.

1 Baryla M.

1 Jezienicka I.

1 Miszczak M.

1 Mosiewicz J.

1 Prystupa A.

1 2009

1 2005

2 2003

Strategie marketingowe bankow wobec malych i srednich przedsiebiorstw - cz.1

Strategie marketingowe bankow wobec malych i srednich przedsiebiorstw. Cz.2

Proces tworzenia strategii marketingowych przez banki wobec malych i srednich przedsiebiorstw

Erythema nodosum associated with Yersinia enterocolitica infection – case report