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Artists in the face of threats of climate change

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The interest of consumers and producers with organic food is increasing. This justifies the need to identify the main determinants of the development of the organic food market. The literature on the organic food market contains many references to the factors that influence both consumers and producers to turn towards organic food. Nevertheless, there is the need to explore the problem in terms of regional conditions. Among the factors influencing consumers’ decisions about organic products are those that result from health or environmental concerns. Taking into account the producers’ motives for switching to organic food production methods, a special attention is paid to subsidies as well as to the protection of the environment or the quality of food. The authors of this paper attempted to take account of regional conditions for the development of organic products, indicating the importance of actions undertaken at the regional level. The paper drew a particular attention to the opportunities and barriers to the regional development of the organic food market on the example of Lubuskie Voivodeship. They also focused on developing solutions for green farmers to better tailor their offerings to the needs and preferences of current and future customers. In the research proceedings, the analysis of literature, the statistical data, and the results of the questionnaire surveys concerning the presented issues were used. The aim of the undertaken research was to determine the conditions of the regional market for organic products on the example of Lubuskie Voivodeship. The study shows that the majority of people purchasing organic food are city dwellers, but those who live in the countryside also make purchases. Most of the respondents have knowledge about the requirements for organic food regarding its production and processing. The preferred place for the purchase of organic products by the majority of respondents is marketplaces, while the most common source of information used during their purchase is their own experience. The article is of the research nature.
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