Dietary behaviour models and food choice motivations. POFPRES study
The research embraced 9339 people aged 13-75, living in the 6 macro-regions of Poland. The preferences and the consumption frequency for the chosen products and their groups and the choice importance of factors influencing the food choice were evaluated. On the basis of the factor analysis (the main components method) and the cluster analysis (the k-means method) the characteristic profiles describing the food choice models were selected. The existence of 6 profiles describing people dietary behaviours were revealed. Food choice was influenced to a larger extent by sensory and functional factors rather than by socio-cultural, concerning health factors or price. The health-concerning factors differentiated studied population, nevertheless, they had a moderate meaning for the food choice.