Transfer of the results of scientific activity to the woodworking industry as a competitive marketing advantage

• Autorzy: Novakova R. , Vadkertiova A.
• Języki publikacji: EN

Abstrakty

EN

In Slovakia, the transfer of technologies is supported by the National Support System for Technology Transfer. This system also includes different institutions and organizations such as: the Centre of Scientific and Technical Information, the National Centre for Science and Technology Popularization, the Patent Information Centre, clusters, technology parks, innovation centers and the like. Activities of mentioned institutions are directed to raising awareness of the protection of intellectual property and technology transfer in economic and social practice. Without the use of marketing activities, however, these efforts are not likely to succeed. The subject of my paper will be to highlight the current trends in marketing, specifically in the areas of marketing communications strategies.

Słowa kluczowe

EN

marketing; social marketing concept; technology transfer; communication mix tool; woodworking industry; scientific activity; Slovakia; communication strategy

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2011
• Tom: 27
• Numer: 4
• Opis fizyczny: p.29-33,ref.

Twórcy

autor

Novakova R.

• Faculty of Mass Media Communication, University of Ss.Cyril and Methodius in Trnava, Nam.J.Herdu 2, 917 00 Trnava

autor

Vadkertiova A.

Bibliografia

• 1. Kotler P.: Marketing management. Grada Publishing 1998.
• 2. Bilský Ľ.: Národný systém podpory transferu technológií na Slovensku. Celoslovenská konferencia: Ochrana a využívanie duševného vlastníctva v podmienkach vysokých škôl II, November 2010, Bratislava.
• 3. Transfer, No 2, June 2010.