Consumer cosmopolitanism among young Polish consumers

• Autorzy: Zalega T.

Warianty tytułu

PL

Kosmopolityzm konsumencki polskich młodych konsumentów

RU

Potrebitel'skijj kosmopolitizm molodykh pol'skikh potrebitelejj

• Języki publikacji: EN

Abstrakty

EN

Globalisation of consumption has contributed to the rise of a global consumption culture by expanding similar consumption patterns. Homogenisation of consumption has detraditionalised consumption, meaning that the role of local, family traditions and customs has decreased in consumer behaviour. This consumer trend is conducive to the development of cosmopolitan attitudes among today’s consumers. The article seeks to identify young people’s cosmopolitan attitudes and behaviours. The study consists of two parts: theoretical and empirical. The first one explains the concept and essence of consumer cosmopolitanism, building upon a critical analysis of world literature. The second, major part is empirical. The basis for conclusions is provided by the research material collected by means of a questionnaire-based survey that the author conducted among young consumers.

PL

Globalizacja konsumpcji przyczyniła się do stworzenia globalnej kultury konsumpcji przez rozszerzenie się podobnych wzorców konsumpcji. Homogenizacja konsumpcji wywołała jej detradycjonalizację, która polega na zmniejszeniu roli lokalnych, rodzinnych tradycji i obyczajów w zachowaniach konsumenckich. Wspomniany trend konsumencki sprzyja kształtowaniu się postaw kosmopolitycznych wśród współczesnych konsumentów. Celem artykułu jest identyfikacja postaw i zachowań kosmopolitycznych osób młodych. Opracowanie składa z dwóch części: teoretycznej i empirycznej. W pierwszej z nich, na podstawie krytycznej analizy literatury światowej, wyjaśniono pojęcie i istotę kosmopolityzmu konsumenckiego. Natomiast druga, zasadnicza część pracy ma charakter empiryczny. Podstawę wnioskowania stanowi materiał badawczy pozyskany dzięki przeprowadzonym przez autora badaniom w formie wywiadu kwestionariuszowego wśród młodych konsumentów.

RU

Глобализация потребления способствовала формированию глобальной культуры потребления путем расширения сходных образцов потребления. Гомогенизация потребления вызвала его детрадиционализацию, которая заключается в снижении роли локальных, семейных традиций и обычаев в потребительском поведении. Упомянутый потребительский тренд способствует формированию космополитизма среди современных потребителей. Цель статьи - выявить космополитические позиции и поведение молодых людей. Разработка состоит из двух частей: теоретической и эмпирической. В первой из них, на основе критического анализа мировой литературы, объяснили понятие и суть потребительского космополитизма, тогда как вторая, основная часть работы, имеет эмпирический характер. Основу умозаключения представляет собой исследовательский материал, полученный благодаря проведенным автором обследованиям в форме основанного на вопроснике опроса среди молодых потребителей.

• Wydawca: -
• Czasopismo: Handel Wewnętrzny
• Rocznik: 2018
• Tom: 64
• Numer: 6 t.1
• Opis fizyczny: p.584-597,ref.

Twórcy

autor

Zalega T.

• Department of National Economy, Faculty of Management, University of Warsaw, ul.Szturmowa 3, 02-678 Warsaw

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