Research on the maritime logistics pricing model of risk-averse retailer-dominated dual-channel supply chain

• Autorzy: Fang Q. , Tong Z. , Ren L. , Liu A.
• Języki publikacji: EN

Abstrakty

EN

Price decision is studied in a risk-averse retailer-dominated dual-channel supply chain, which consisting of one manufacturers and one retailer with both off-line and on-line channels. Firstly, two mean-variance models in centralized and decentralized supply chain are established. Secondly, the optimal solutions under the two decision modes are compared and analyzed. The results shows that the price of dual-channel of retailer decreased with the increase of retailers’ risk- aversion coefficient and the standard deviation of the fluctuation of market demand, while the wholesale price changes is on the contrary; in addition, when the market demand is greater than a certain value, the prices of dual channel are correspondingly higher in decentralized supply chain than in centralized supply chain, and vice versa. In addition, when the retailer’s risk aversion is in a certain interval, the expected utility of the whole supply chain is greater in centralized supply chain than in decentralized decision, and vice versa. Finally, a numerical example is given to verify the above conclusions

• Wydawca: -
• Czasopismo: Polish Maritime Research
• Rocznik: 2018
• Tom: 25
• Numer: Special Issue S2
• Opis fizyczny: p.107-116,fig.,ref.

Twórcy

autor

Fang Q.

• School of Management, Huazhong University of Science and Technology, Huang jia hu Road(West) Hongshan District, WuHan City, Hubei province, 430065, China

autor

Tong Z.

• School of Management, Wuhan University of Science and Technology, Wuhan 430081, China

autor

Ren L.

• School of Management, Wuhan University of Science and Technology, Wuhan 430081, China

autor

Liu A.

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Identyfikatory

DOI

10.2478/pomr-2018-0081