The principles of blue ocean strategy presented on the example of Ikea company

• Autorzy: Kalamarova M.
• Języki publikacji: EN

Abstrakty

EN

The article is focused on a type of business strategy called blue ocean strategy. The article points out the meaning of value innovation as the cornerstone of the blue ocean strategy and presents the main principles of that strategy on the example of Swedish company IKEA, offering a range of furnishing products.

Słowa kluczowe

EN

blue ocean strategy; Ikea company; value innovation; business strategy

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2013
• Tom: 29
• Numer: 2
• Opis fizyczny: p.23-27,fig.,ref

Twórcy

autor

Kalamarova M.

• Department of Marketing, Trade and World Forestry, Technical University in Zvolen, T.G.Masaryka 24, 960 53 Zvolen, Slovak Republic

Bibliografia

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• 3. Ikea group yearly summary FY12. 2012. Retrieved from: http://www.ikea.com/ms/sk_SK/pdf/yearly_summary/ys_welcome_inside_2012.pdf. [cit. 2013-07-02].
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• 5. Kim, W.CH., Mauborgne, R. 2005. Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard: Business School Press, 2005, ISBN 1-59139-619-0, 240 p.
• 6. Lindič, J., Bavdaž, M., Kovačič, H. 2012. Higher growth through the Blue Ocean Strategy: Implications for economic policy. In: Research Policy [online]. 2012, vol. 41, no. 5 http://www.sciencedirect.com/science/article/pii/S0048733312000534#-.
• 7. Loučanová, E. 2006. Inovačný model zvyšovania konkurencieschopnosti drevospracujúceho priemyslu v SR - mapa klastra DSP. In : Marketing a obchod 2006 : trvalo udržateľný rozvoj - predpoklad hospodárskeho rastu : zborník z medzinárodnej vedeckej konferencie. Zvolen : Národné lesnícke centrum, 2006. ISBN 80-8093-009-0. - S. 139-143.
• 8. Mirrahimi, S. E. 2013. Blue Ocean Strategy As Revolution In the Field Of Strategic Management. In: Interdisciplinary Journal of Contemporary Research in Business [online]. 2013. vol. 4, no. 9, [cit. 2013-07-05], p. 39-41. Retrieved from: http://search.proquest.com/docview/1316271243?accountid=49283.
• 9. Value innovation. Retrieved from: http://www.blueoceanstrategy.com/concepts/bostools/value-innovation/. [cit. 2013-07-03].
• 10. Vangilder, S. 2013. Manufacturing IKEA Style. Retrieved from: http://www.surfaceandpanel.com/articles/cool/manufacturing-ikea-style. [cit. 2013-07-03].