Features of industrial enterprises market positioning on the basis of marketing policy

• Autorzy: Zhdanova O.

Warianty tytułu

RU

Problemy rynochnogo pozicionirovanija promyshlennogo predprijatija na osnove marketingovoj politiki

• Języki publikacji: EN

Abstrakty

EN

RU

Słowa kluczowe

EN

industrial enterprise; market position; market policy; positioning; marketing mix conception; metallurgy; Ukraine; industry; economic position; market economy

• Wydawca: -
• Czasopismo: Teka Komisji Motoryzacji i Energetyki Rolnictwa
• Rocznik: 2010
• Tom: 10B
• Opis fizyczny: p.345-350,fig.,ref.

Twórcy

autor

Zhdanova O.

• Volodymyr Dal East-Ukrainian National University, Lugansk, Ukraine

Bibliografia

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• 3. Goncharuk V.A. Enterprise development (In Russian). - М.: Delo, 2000. - 208 p.
• 4. Kleiner G.B. Strategy of enterprise (In Russian). – M.: Delo, 2008. – 586.
• 5. Moroz L.A., Chuhrai N.I. Marketing (In Ukrainian) Pidruchnyk / za red. L.A. Moroz. – 2-e vyd. – Lviv: National university “Lviv Polytechnics”, 2002 – 325.
• 6. Nensen L.M. Market positioning as a factor of information diffusion about innovations fastening (In Ukrainian) // Visnyk of National university “Lviv Polytechnics”. – 2008. #633. – p. 491-500.
• 7. Solomon M.P. Customer behavior. Art and Science to win on markets (In Russian) : Per. S angl. – S-Pb.: OOO DiaSoftjup, 2003. – 784.
• 8. Vlasiuk O.S. Ukraine: Strategis priorities. Analytical evaluations (In Ukrainian): Monograph. – K.: NISD, 2006. - 576.
• 9. Zozulev A.V. Market segmentation (In Russian): ucheb. Posob. / Zozulev A.V.-H.: Studcentr. 2003. -232 p.
• 10. www.ukrstat.gov.ua – Ukrainian State Committee of statistics.