Innovation and creativity management in enterprises

• Autorzy: Szuster M.
• Języki publikacji: EN

Abstrakty

EN

Creativity and innovation management presents increasing challenge for contemporary enterprises. For a growing number of companies innovation and creativity are the basis of their competitiveness. Product, process, organizational and marketing innovations need creativity. The paper contains description of tools used in enterprises in the field of innovation and creativity management. It also contains results of surveys carried out in enterprises running their businesses in Poland

• Wydawca: -
• Czasopismo: World Scientific News
• Rocznik: 2016
• Tom: 57 Special Volume
• Opis fizyczny: p.416-425,fig.,ref.

Twórcy

autor

Szuster M.

• Poznan University of Economics and Business, 10 Aleja Niepodleglosci Str., 61-875 Poznan, Poland

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Uwagi

EN

1st INTERNATIONAL SCIENTIFIC CONFERENCE, dilemmas of scientific research in various fields of science: natural sciences, science and technology, economic and social sciences, humanistic sciences, 10th October, 2016, Cracow, Poland