Minute Maid - sok inny niz wszystkie

• Autorzy: Bogacz A. , Wojcicki M.
• Języki publikacji: PL

Abstrakty

EN

Coca Cola started to consolidate its leading mark Minute Maid. History of juice and firm Minute Maid - since the origin in 1945 till its purchase by Coca-Cola Company in 1960 and transforming into today's Minute Made Company is presented. All period of expansion of firm was subordinated to improvement of quality of produces orange juice which is numbered to NFC category. Dynamic expansion of Minute Maid was also stimulated with competition with Tropicana and other similar products. Actually Minute Maid produces the juices of 17 tastes. Although the market prices of these juices are 2-3 times higher than other products of this kind, their sale in USA and Western Europe market has leading participation on juice market. In Poland this mark is n t yet popular and its expansion is possible only in confrontation to another not very known product.

Słowa kluczowe

PL

firma Minute Maid; napoje niegazowane; marka Minute Maid; historia; Polska; sprzedaz; marketing; produkcja; popyt; soki owocowe; rynek

• Wydawca: -
• Czasopismo: Przemysł Fermentacyjny i Owocowo-Warzywny
• Rocznik: 1999
• Tom: 43
• Numer: 10
• Opis fizyczny: s.44-45,rys.

Twórcy

autor

Bogacz A.

autor

Wojcicki M.