Customer relationship management in the processing agricultural sector

• Autorzy: Kovacs I. , Asztalos J.

Warianty tytułu

PL

Zarządzanie relacjami z nabywcami w sektorze rolniczym

• Języki publikacji: EN

Abstrakty

EN

Customer satisfaction and the importance of managing relationships come into prominence more and more in agriculture, too. Its importance is true for both profitability and the reduction of risks as well. Nowadays, on the one hand agriculture can be characterized by the customers' increasing pretension which implies a higher-level customer service as an obvious requirement, and the attraction of valuable customers becomes more and more expensive because of market competition on the other hand. In agriculture, customer relationship management also aims at supporting the attraction and safekeeping of lucrative customers, increasing their satisfaction and finally the profitability of the company.

PL

Przedstawiono w sposób ogólny wyniki badań przeprowadzonych w firmach rolniczych i przedsiębiorstwach agrobiznesu, które współpracują z różną liczbą nabywców. Określono cechy (typy) relacji między przedsiębiorcami.

Słowa kluczowe

EN

customer relationship management; agricultural processing; agricultural sector; agriculture; customer satisfaction; loyalty programme

• Wydawca: -
• Czasopismo: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu
• Rocznik: 2008
• Tom: 10
• Numer: 5
• Opis fizyczny: p.86-90,fig.,ref.

Twórcy

autor

Kovacs I.

• Marketing Insitute, Szent Istvan University, Godollo, Pater K.u.1., 2100 Godollo, Hungary

autor

Asztalos J.

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