Consumer reviews published on the Web. An attempt of systematization of the subject

• Autorzy: Malyszko J.
• Języki publikacji: EN

Abstrakty

EN

Thanks to Web 2.0 phenomena consumers have gained the ability to easily publish their opinions about products on the Web. Still, there is a lack of publications that would bring some systematization to the subject thus enabling a better understanding of the field and making further analysis and research easier. This article presents an analysis of twenty existing consumer review-enabled web portals in order to propose such systematization and provide a reference point for further research. Also, a short introduction to the problem of opinion summarization is presented.

Słowa kluczowe

EN

consumer review; World Wide Web; Internet; systematization; subject; customer decision; on-line consumer

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2012
• Tom: 28
• Numer: 4
• Opis fizyczny: p.47-52,ref.

Twórcy

autor

Malyszko J.

• Departament of Information Systems, Poznan University of Economics, al.Niepodległosci 10, 61-875 Poznan, Poland

Bibliografia

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