Promotion of industrial products illustrated with an example of a machine manufacturer for wood industry

• Autorzy: Mydlarz K.
• Języki publikacji: EN

Abstrakty

EN

Each enterprise aims at achieving a success. Company’s success is its ability to reach profit level which would guarantee its stabilization and as a consequence its further development. In order to achieve this goal an enterprise has to reach new areas of the market. It constitutes a kind of fight with competition for which every enterprise should always be prepared. The article emphasizes the significance of advertising and marketing in enterprises manufacturing industrial goods for wood sector, strategy of such enterprises has been drawn and the importance of the marketing tools used for improving their financial results has been pointed out here.

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2017
• Tom: 33
• Numer: 2
• Opis fizyczny: p.85-89,fig.,ref.

Twórcy

autor

Mydlarz K.

• Department of Economics and Wood Industry Management, Poznan University of Life Sciences, Wojska Polskiego 38/42, 60-627 Poznan, Poland

Bibliografia

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• 5. Miesięcznik „Gazeta przemysłu drzewnego” Tczew, 2007
• 6. Materiały wewnętrzne firmy.