The issue of children in promotional message in computer game

• Autorzy: Hofman-Kohlmeyer M.
• Języki publikacji: EN

Abstrakty

EN

The growing ranks of enterprises decidedto make use of various type ofin game promotions in their marketing strategy. Vast part of this promotional message is geared toward children and adolescent. There are a two important issue to bring up. Firstly, how children understand the promotional message featured in game environment and whether it is really effective marketing tool. Secondly, what are current ethical and legal problems and concerns about this new means of marketing communications targeting children. The analysis of literature review indicates that there is a real dilemma how to create a successful promotion in compliance with ethics and legal framework

• Wydawca: -
• Czasopismo: World Scientific News
• Rocznik: 2016
• Tom: 57 Special Volume
• Opis fizyczny: p.188-198,ref.

Twórcy

autor

Hofman-Kohlmeyer M.

• Faculty of Informatics and Communication, University of Economics in Katowice, Katowice, Poland

Bibliografia

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Uwagi

EN

1st INTERNATIONAL SCIENTIFIC CONFERENCE, dilemmas of scientific research in various fields of science: natural sciences, science and technology, economic and social sciences, humanistic sciences, 10th October, 2016, Cracow, Poland