EN
Kansei Engineering, which Nagamachi founded at Hiroshima University 30 years ago is defined as a consumer-oriented technology for developing new products. When a consumer wants to buy some-thing, he/she will have a kind of feeling in his/her mind. If this feeling (kansei in Japanese) could be implemented in the new product, the customer would be satisfied with it. Kansei engineering aims at the translation of kansei into the field of product design, including the mechanical functioning of the product. This explains the consumer-oriented aspect. So far, there are many products in Japan which are the result of applied kansei engineering. Recently, utilization of Kansei Engineering with Ergonomics has been successful in the development of new products.