EN
The established character of agritourism on the market influences types of innovation in agritourism. The objective of this study is to identify determinants of innovation by agritourism farms and agritourism-related entities. The first part is an introduction concerning theories of innovation and its types on the tourism market. The author has also presented basic terminology of agritourism and focused on an agritourism product which is the direct subject of innovation in market practice. The research mainly encompassed the classification of entities that innovate, indication of innovation areas with the assessment of determinants of its implementation in agritourism. The whole study focuses on the thesis that agritourism is not likely to be subject to product innovation although, in practice, this type of innovation is most often undertaken.