EN
The aim of the article is determining the level of banking exclusion of rural youth and identifying the factors determining the phenomenon in the non-urbanized areas. The main source of data used for the analysis was information gathered through the authors’ own studies conducted on a group of 350 randomly chosen respondnets (young people aged 18-26 years). Statistical analysis of the researched material comprised summary statistical measurements and nonparametric χ2 test. As results from conducted analysis, a majority of young people was using the basic banking services. The level of the use of banking services was 75%. Unbanked persons excluded made up 25% of the respondents. These persons were not using any banking services. The highest percentage of unbanked persons was noted in the group of young women, people with lower secondary education, respondents who have unstable situation on the labour market. The barriers to banking inclusion comprise such psychological factors as high “cult of cash”.