Tourism as a socio-economic, cultural and ecological phenomenon in countries with unstable market conditions is the subject of many authors’ research, and Ukraine is not an exception in this context. The purpose of the study is to identify the main trends of tourism development in Ivano-Frankivsk region in the Ukrainian Carpathians, its impact on the socio-economic and ecological state of the region. Current tourism trends in the Ukrainian Carpathians on the example of Ivano- Frankivsk region are studied in this article. This region is a known and popular tourist destination with rich natural, historical and cultural resources, where the authentic culture and craft are preserved. The dynamics of tourist flows, the number of tourism enterprises, the revenue from tourist business activities, the number of hotels, recreational centers and private rural tourist estates in the recent years were analyzed. Tourism development causes significant economic and social consequences which correspond to the global practice. Positive and negative socio-economic and ecological impacts of tourism development in the region were identified. The main problems that need urgent solution are improvement of the legislation, regulatory policy mitigation for tourism industry, strengthening of the control over environmental legislation implementation within tourist destinations, ordering of environmental zoning for territories of tourism development.