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2013 | 10[59] |
Tytuł artykułu

Business-to-business adaptation - customer perspective

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Adaptation is an essential process of business-to-business relationships. It is through the adaptation that relationship develops. The research presented in this paper shows that even in the specific conditions of the construction industry, adaptations occur not only on the supply side, but also on the customers. The scope of adaptation is different in the highlighted clusters of companies. Adaptations are low at companies that have the largest number of employees what lets them use their market position. On the other hand, one third of smaller businesses adapt to their key suppliers, mainly in the financial and logistical dimension.
Słowa kluczowe
EN
Twórcy
  • Department of Marketing Strategies, CentrumB2B, Poznan University of Economics, Al.Niepodleglosci 10, Poznan, Poland
Bibliografia
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  • 10. Dubois, A., Gadde, L.-E.: The Construction Industry as a Loosely Coupled System: Implications for productivity and innovativity. Construction Management and Economics, 2002/20
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  • 18. Leszczyński, G.: Alignment in Business-to-Business Relationships: Supplier and Customer Perspectives From Polish Industrial Market In: SPRINGER, R., CHADRABA, P., eds. 20th Annual Conference on Marketing and Business Strategies for Central&Eastern Europe, Institute for Export Management Vienna University of Economics, Vienna 2012
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  • 29. Wolf, J.: The Nature of Supply Chain Managment Research, Wiesbaden, Gabler Edition Wissenschaft, 2008
Typ dokumentu
Bibliografia
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