Modeling the nexus between entrepreneurial marketing dimensions and business growth among small and medium agro-processing enterprises in Zimbabwe

• Autorzy: Maziriri E.T. , Mapuranga M.
• Języki publikacji: EN

Abstrakty

EN

Słowa kluczowe

EN

modelling; entrepreneurial marketing; dimension; business; economic growth; small enterprise; medium enterprise; agro-processing enterprise; product innovation; entrepreneurial orientation; risk taking; resource leveraging; Zimbabwe

• Wydawca: -
• Czasopismo: Journal of Agribusiness and Rural Development
• Rocznik: 2018
• Numer: 2[48]
• Opis fizyczny: p.153-163,fig.,ref.

Twórcy

autor

Maziriri E.T.

• School of Economic and Business Sciences, University of the Witwatersrand, Private Bag 3, WITS, 2050, Johannesburg, South Africa

autor

Mapuranga M.

• Da Vinci Institute for Technology Management, Modderfontein, Johannesburg, South Africa

Identyfikatory

DOI

10.17306/J.JARD.2018.00407