Innovation versus family life cycle as a predictor of behaviour

• Autorzy: Loucanova E.
• Języki publikacji: EN

Abstrakty

EN

Consumers demand ever newer products; therefore permanent development of new products and launching them on the market is inevitable in the competitive surroundings of contemporary markets. This paper deals with the relationship of innovation and the family life cycle as a predictor of behavior. We are dealing in her analysis of relationships between innovation and the family life cycle as a predictor of behavior, through a survey carried out. In the results are presented the facts about innovation at all stages of the Family life cycle.

Słowa kluczowe

EN

innovation; family life cycle; behaviour; consumer; new product

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2013
• Tom: 29
• Numer: 2
• Opis fizyczny: p.48-53,fig.,ref.

Twórcy

autor

Loucanova E.

• Department of Marketing, Trade and World Forestry, Faculty of Wood Sciences and Technology, Technical University in Zvolen, T.G.Masaryka 24, 960 53 Zvolen, Slovak Republic

Bibliografia

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