QINS: a QR-codes based indoor navigation system for mobile marketing

• Autorzy: Krysztofiak K.
• Języki publikacji: EN

Abstrakty

EN

Nowadays mobile marketing has a variety of forms. Existing solutions are insufficient to present the customers with desired content depending on their current location inside a large area building. The paper is devoted to a system solving the indoor navigation problem for mobile marketing. Existing indoor navigation systems are characterized. The idea of QR codes is presented in context of mobile marketing solutions and their effects are given. The proposed system is based on the QR code scanning technique as a new mobile marketing solution, which reaches the customer in an interactive way.

Słowa kluczowe

EN

QINS system; QR-code; indoor navigation; mobile marketing; smartphone; trend; marketing communication; customer

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2012
• Tom: 28
• Numer: 4
• Opis fizyczny: p.40-46,fig.,ref.

Twórcy

autor

Krysztofiak K.

• Department of Information Technology, Poznan University of Economics, Mansfelda 4, 60-854 Poznan, Poland

Bibliografia

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