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2012 | 28 | 4 |
Tytuł artykułu

QINS: a QR-codes based indoor navigation system for mobile marketing

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Nowadays mobile marketing has a variety of forms. Existing solutions are insufficient to present the customers with desired content depending on their current location inside a large area building. The paper is devoted to a system solving the indoor navigation problem for mobile marketing. Existing indoor navigation systems are characterized. The idea of QR codes is presented in context of mobile marketing solutions and their effects are given. The proposed system is based on the QR code scanning technique as a new mobile marketing solution, which reaches the customer in an interactive way.
Wydawca
-
Czasopismo
Rocznik
Tom
28
Numer
4
Opis fizyczny
p.40-46,fig.,ref.
Twórcy
  • Department of Information Technology, Poznan University of Economics, Mansfelda 4, 60-854 Poznan, Poland
Bibliografia
  • 1. International Data Corporation (IDC) press release: www.idc.com/getdoc.jsp?containerId =prUS23398412 [19.11.2012].
  • 2. Google analysis: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html [19.11.2012].
  • 3. Kaplan A. M.: If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business Horizons, March–April 2012, pp. 129–139.
  • 4. Jang S. H.: A QR Code-based Indoor Navigation System Using Augmented Reality. GIScience – Seventh International Conference on Geographic Information Science, USA 2012.
  • 5. Flower G. A.: Mobile Apps Drawing in Shoppers, Marketers. Marketers. http://online.wsj.com/article/SB10001424052748704832704576114362123713314.html [19.11.2012].
  • 6. Hairong L., Morikazu H., Shintaro O.: QR Code Mobil promotion: An Initial Inquiry. In: Advances in Advertising Research, 2011, pp. 405-420.
  • 7. Website about QR code: www.qrcode.com [19.11.2012].
  • 8. Forrester Research: Retailers Leveraging Tablets To Elevate Brand. Boost Sales. www.forrester.com/Retailers+Leveraging+Tablets+To+Elevate+Brand+Boost+Sales/-/E-PRE3544 [19.11.2012].
  • 9. ComScore press release: QR Code Usage Among European Smartphone Owners Doubles Over Past Year. www.comscore.com/Press_Events/Press_Releases/2012/9/QR_Code_Usage_ Among_European_Smartphone_Owners_Doubles_Over_Past_Year [19.11.2012]
  • 10. Canadi M., Fuchs M., Höpken W.: Application of QR Codes in Online Travel Distribution. In: Information and Communication Technologies in Tourism, 2010, pp. 137-148.
  • 11. Van Grove J.: SCVNGR Pilots New Hybrid Mobile App for Local Merchant Deals With Game Mechanics". http://mashable.com/2011/03/10/scvngr-levelup [19.11.2012].
  • 12. Shopping, Arts and Business Center: www.starybrowar5050.com/sklepy/plan [19.11.2012].
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Bibliografia
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