PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2016 | 57 Special Volume |
Tytuł artykułu

Creative use of internet memes in advertising

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This study focuses on the creativity of Internet memes used in advertising campaigns. A random selection of memes is analysed. Itis argued that the creation of Internet memes involves amusing juxta position of phrases and pictures. Advertisers have taken advantage of this Internet phenomenon. Theyuse familiar ideas and background knowledge in order to make new and surprising combinations of Internet memes. Advertisers’aim is to play creatively with memetic elements. To conclude, being able to skilfully and cleverly alter the original meme and create the humourous effect are the main goals of marketers
Słowa kluczowe
Wydawca
-
Rocznik
Opis fizyczny
p.33-41,fig.,ref.
Twórcy
autor
  • Philological School of Higher Education, Sienkiewicza Street 32, 50-335 Wroclaw, Poland
Bibliografia
  • [1] A.A.T.Kariko,AnalysisofInternetMemesUsingSemiotics,http://english.binus.ac.id/2013/06/24/analysis‐on‐internet‐memes‐using‐semiotics/
  • [2] C. Lankshearand M. Knobel(2007).Sampling “the new” in new literacies,[in:]C. Lankshearand M. Knobel(Eds.)A New Literacies Sampler. New York: Peter Lang
  • [3] D. Gauntlett, Making is Connecting. Cambridge:Polity Press, 2011, pp. 4-10. Retrieved from www.makingisconnecting.org, accessed 14.07.2016
  • [4] D. Quaranta, Reality is Overrated. When Media Go BeyondSimulation,Artpulse Magazine3 (2010) 3.
  • [5] I. Brink, The gist of creativity, [in:] A. E. Anderson & N. E. Sahlin (Eds.), The complexity of creativity, Synthese Library,Dordrecht: Kluwer Academic Publisher, 2010, pp. 5-16
  • [6] J. C. Levinson, Guerilla Creativity, New York: Houghton Mifflin Company, 2001
  • [7] M. Kamińska, Niecne Memy. Dwanaście wykładów o kulturze internetu, Poznań: Galeria Miejska Arsenał, 2011, pp. 61-64.
  • [8] M.A. Boden, The constraints of knowledge, [in:] A. E. Anderson & N. E. Sahlin (Eds.), The complexity of creativity, Synthese Library, Dordrecht: Kluwer Academic Publisher, 2010, pp. 1-4.
  • [9] N. Murray, A. Manrai, & L. Manrai. Memes, memetics and marketing, [in:] Louis Moutinho, Enrique Bigné, and Ajay K. Manrai (Eds.), The Routledge Companion to the Future of Marketing, New York, NY: Routledge, 2014, pp. 331-347.
  • [10] P. Davidson, The Language of Internet Memes, [in:] M. Mandiberg (ed.), The Social MediaReader, New York, 2012, p. 122.
  • [11] R. Dawkins, Samolubny gen, Warszawa: PWN, 2007, p. 244.
Uwagi
EN
1st INTERNATIONAL SCIENTIFIC CONFERENCE, dilemmas of scientific research in various fields of science: natural sciences, science and technology, economic and social sciences, humanistic sciences, 10th October, 2016, Cracow, Poland
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.agro-109113fb-7ac9-41a8-b3af-c5ee39f6f8ea
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.