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			This study examines the critical issue of ensuring the resilience and competitiveness of Ukrainian enterprises under crisis conditions. The pervasive impact of crises across various sectors of Ukraine’s economy, particularly in industry and agriculture, is evidenced by negative trends in macroeconomic indicators and market performance. The research underscores the urgent need to identify strategies for mitigating and overcoming economic crises, exacerbated by outdated technologies, limited innovation adoption, and partial product portfolio updates, all of which undermine the competitiveness of Ukrainian enterprises. The study emphasizes the necessity of integrating innovative management approaches to navigate economic and political instability, industrial crises, and the consequences of ongoing conflict. A classification of factors contributing to crisis phenomena in enterprises is proposed, based on criteria such as origin, predictability, and impact.