Factors determining the purchase of wine from climate change adapted production

• Autorzy: Maciejczak M.

Warianty tytułu

PL

Czynniki determinujące zakup wina z produkcji dostosowanej do zmian klimatu

• Języki publikacji: EN

Abstrakty

EN

The paper aims to make an attempt to identify the factors that determine the purchase of wine that comes from vineyards applying appropriate measures to adopt to climate change. The literature review indicates the growing awareness of wine consumers to issues related to climate change. At the same time, winegrowers are increasingly implementing strategies at a farm level to adjust production to changing climate conditions. These processes can be explained by the complex adaptive system approach. The conducted empirical research is based on a questionnaire distributed among 164 randomly selected Polish consumers investigated in the first half of 2018. The results show that consumers are willing to pay a higher price for wine that comes from vineyards using climate adapted production methods. The factors that significantly influence the purchase of wine from climate-adapted production are, accordingly, monthly spending on wine and the price of wine along with a label indicating eco-friendly methods of production. Whereas those with lower importance are country of origin, type of wine, place and frequency of purchase. The main recommendation is systemic action related to climate change adaptation of production and its appropriate communication to consumers, as their knowledge plays a key role.

PL

Celem artykułu jest próba zidentyfikowania czynników decydujących o zakupie wina pochodzącego z winnic, które stosują odpowiednie środki w celu dostosowania się do zmian klimatu. Z przeglądu literatury wynika, że wśród konsumentów wina rośnie świadomość na problemy związane ze zmianami klimatu. Jednocześnie plantatorzy winorośli coraz częściej wdrażają strategie na poziomie gospodarstwa, aby dostosować produkcję do zmieniających się warunków klimatycznych. Procesy te można wyjaśnić działaniem złożonych systemów adaptacyjnych. Przeprowadzone badania empiryczne oparto na kwestionariuszu ankiety, na którą odpowiedziało 164 losowo wybranych polskich konsumentów, którzy zostali zbadani w pierwszej połowie 2018 roku. Wyniki pokazują, że konsumenci są skłonni zapłacić wyższą cenę za wino pochodzące z winnic, w których stosuje się metody produkcji dostosowane do klimatu. Czynnikami, które znacząco wpływają na zakup wina z produkcji dostosowanej do klimatu są głównie miesięczne wydatki na wino oraz cena wina wraz z informacją na etykiecie, wskazującą na prośrodowiskowe metody produkcji. Natomiast czynniki o mniejszym znaczeniu to: kraj pochodzenia, rodzaj wina, miejsce i częstotliwość zakupu. Główną rekomendacją jest systemowe działanie związane z dostosowaniem produkcji do zmian klimatu i ich odpowiednim zakomunikowaniem konsumentom, ponieważ ich wiedza odgrywa kluczowa rolę.

• Wydawca: -
• Czasopismo: Annals of the Polish Association of Agricultural and Agrobusiness Economists
• Rocznik: 2020
• Tom: 22
• Numer: 2
• Opis fizyczny: p.153-163,fig.,ref.

Twórcy

autor

Maciejczak M.

• Institute of Economics and Finance, Faculty of Economic Sciences, Warsaw University of Life Sciences - SGGW, 166 Nowoursynowska St., 02-787 Warsaw, Poland

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Identyfikatory

DOI

10.5604/01.3001.0014.2311